Performance Marketing Manager - Remote Opportunity!

When it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,000 people every year, there's no organization better than Road Scholar. What's our secret? Dedicated and talented staff who believe in our mission.

About the role...

Under the supervision of the Sr. Director eCommerce, the Performance Marketing Manager position is responsible for overseeing all aspects of paid search marketing, including paid social media marketing and display advertising. With 5-7 years of experience in the field, you will excel in budget creation and management, vendor management, and lead generation. Your role will entail leveraging testing principles and practices to optimize campaign performance, and you bring a deep understanding of marketing analytics using tools such as Google Analytics and Microstrategy.

This role ensures campaigns are run successfully by establishing the necessary requirements, creating and overseeing the implementation plans, consistently reviewing campaign performance, and working with cross-functional teams to deliver campaigns on time.

Road Scholar offers a remote-first work environment. The compensation range for this exempt level salaried position is $72,500 - $87,000. 

You will...

• Manage all aspects of paid search marketing, paid social media marketing, and display advertising.
• Develop and execute comprehensive marketing strategies to drive lead generation and optimize ROI.
• Create and manage marketing budgets, ensuring efficient allocation of resources.
• Collaborate with internal teams to develop landing pages and optimize user experience for maximum conversion rates.
• Oversee vendor relationships, ensuring adherence to timelines, quality, and budgetary constraints.
• Utilize testing principles and practices to continuously improve campaign performance and effectiveness.
• Analyze campaign performance, identifying areas for improvement and optimization.
• Facilitate meetings, create and maintain project documentation ensuring specifications, deadlines and deliverables are accurately communicated to internal and external resources, route deliverables for approval
• Ensure compliance with industry standards and best practices in digital marketing.
• Stay abreast of industry trends and emerging technologies to remain at the forefront of digital marketing innovation.

You need...

• Bachelor’s degree in Marketing, Business, or related field.
• 5-7 years of experience in digital marketing with a focus on paid search, social media, and display advertising.
• Strong proficiency in Google Analytics and Microstrategy, with a deep understanding of marketing analytics principles.
• Demonstrated experience in budget creation and management.
• Proven track record of successful lead generation campaigns.
• Excellent organizational skills and attention to detail.
• Tech-savvy with a passion for marketing and analytics.
• Analytical and intuitive mindset with the ability to make data-driven decisions.
• Strong communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment and meet tight deadlines.

Why join the Road Scholar Team...

We offer competitive compensation and excellent benefits:

• Medical, Dental and Vision Insurance
• 20 days PTO annually 
• Paid shutdown between Christmas and New Years!
• Ability to work remote! 
• Paid Holidays (14)
• Retirement Plan with a company match up to 5%
• Identity Protection
• Unlimited On-line Training thru Linkedinlearning.com 
• Learn more at https://www.roadscholar.org/careers/

Road Scholar supports diversity in our staff, participants and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law.

To avoid fraudulent job postings and scammers posing as Road Scholar, we request that you only apply to jobs that are posted on the Road Scholar website & when completing an application please make sure the URL is from recruiting.ultipro.com.