Marketing Coordinator

Proliance Surgeons is one of the largest surgical practices in the country, with over 450 providers including over 200 board-certified physicians providing treatment at more than 100 care centers in Washington State.

At Proliance, our patients come from all walks of life and so do we. We hire, develop and engage great people from a wide variety of backgrounds and encourage growth and development to make our organization a great place to work. We draw on the differences in who we are, what we’ve experienced, and how we think to create Exceptional Outcomes, Personally Delivered.

Established in 1990 as Lakewood Orthopaedic Surgeons, Proliance Puget Sound Orthopaedics serves the Puget Sound region with comprehensive orthopedic care in musculoskeletal disorders. Our team comprises of 17 physicians with specialties ranging from joint replacement, shoulder care, spinal care, hand and upper extremity treatment, to sports medicine and podiatric care. They work with our certified physician’s assistants and a 100-member support staff to ensure a high level of contact and ongoing patient education. We work together with the centralized goal of delivering expert, individualized and compassionate care to every patient.

We are proud to offer a comprehensive and competitive benefit and pay package including health coverage, 401k with match and profit share, PTO and more! Check out our main career site for more details at www.proliancesurgeons.com/careers

Be Part of Who We Are!

Under the direction of the practice administrator, the marketing coordinator establishes and maintains excellent relationships with referring providers, patients and the community on behalf of Proliance Puget Sound Orthopaedics. The marketing coordinator must have superb communication and social networking skills. They are responsible for managing business partnerships with referral sources and executing marketing tasks on behalf of the clinic. Location: Hybrid/Tacoma/Lakewood/Gig Harbor/Puyallup/Bonney Lake.

KEY DUTIES AND REQUIREMENTS:

Referral Outreach Responsibilities:

• Educate patients, referring providers and other referral sources on the services and amenities provided at Proliance Puget Sound Orthopaedics
• Travel the surrounding Tacoma, Lakewood and Gig Harbor areas to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources
• Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients
• Identify opportunities for partnering and growth
• Maintain contact with referring clinics by phone and email
• Report clinical outreach efforts to practice administrator and physicians
• Build brand awareness throughout the community; attend and participate in community events
• Survey referral sources to identify procedural issues that inhibit referrals
• Maintain accurate records of referral sources, interactions, and outcomes using CRM or other tracking systems.
• Establish and maintain communication channels with referring providers to facilitate seamless patient transitions and referrals.
  
  

Marketing Responsibilities:

• Create and implement print and digital advertising campaigns
• Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites
• Monitor and manage the practice’s SEO & SEM campaigns alongside digital marketing agency; edit and write educational blog posts and website content
• Collaborate closely with the Proliance Marketing Team
• Facilitate development, design and ongoing maintenance of the website
• Work with new and incoming physicians to create an effective marketing plan that will assist in the growth of their practice
• Assist in the creation of print advertisements
• Regularly post engaging content for all social media platforms owned by Proliance Puget Sound Orthopaedics, including Facebook, LinkedIn, YouTube and other social media platforms
• Design, order and distribute marketing materials on behalf of the practice
• Work with videography team to create compelling and informative videos
• Analyze patient satisfaction scores through internal survey platform; take action as needed
• Compose annual marketing plan and budget
• Develop strategies to enhance patient engagement and satisfaction, including implementing patient education programs
• Track key performance indicators (KPIs) and prepare regular reports to evaluate the success of marketing campaigns and initiatives.
• Manage sponsorship opportunities
• Manage promotional and community events

Administrative and Employee Engagement Responsibilities:

• Order uniforms, name tags and badges for employees
• Open mail and disperse packages daily
• Lead the Event Committee with the purpose of boosting employee morale; plan office events and employee appreciation activities, organize donation drives, disburse birthday gifts and discover new ways to create a positive office environment
• Assist administrator in other duties as requested

EDUCATION:

• Bachelor’s degree in marketing, public relations, communications, healthcare administration, or related field required.

JOB-RELATED EXPERIENCE:

• Minimum 2 years of marketing, sales, or account development experience.

JOB KNOWLEDGE AND SKILLS:

General Skills & Knowledge:

• Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff.
• Proficiency in Microsoft Suite of products, including Word, Excel, PowerPoint, and Outlook, with the ability to efficiently navigate and utilize these tools to support various job functions
• Superior oral and written communication skills
• Must be able to organize work and establish procedures
• Must be able to speak, read, and write the English language
• Must be skilled in computer/keyboard functions
• Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA)

• Self-motivated; able to work independently
• Proficiency in Adobe Suite, including Photoshop, Illustrator, and InDesign, with the ability to utilize these tools to create visually compelling graphics, illustrations, and marketing materials – preferred

Work Environment/Physical Demands

The work environment/physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work may be performed in an office and clinical environment. Requires corrected vision and hearing to normal range. While performing the duties of this job, the associate is regularly required to talk or hear. The associate is required to sit for long periods of time, stand and walk, bend and stretch. Use of telephone and computer is required. Manual dexterity required for use of computer keyboard. Occasionally lifts and carries items weighing up to 40 pounds. May requires working under stressful conditions or working irregular hours.

This description is intended to encompass essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not an exhaustive list of all duties, responsibilities and requirements of a person. Other functions may be assigned and leadership retains the right to add or change the duties at any time.