Marketing Specialist - Social Media

We are seeking a Marketing Specialist - Social Media to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.

Responsibilities:

• Conduct market research to determine potential of products and services
• Supports team with the management of social media channels.
• Take pictures and videos, edit them and post onto our social media platforms.
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Development and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Communicates social media calendar, content releases, and reports any changes to our management team.
• Compile and present data for other departments
• Actively engages with consumers across all social platforms (Facebook, Instagram, Pinterest, etc.)

​Qualifications:

• Previous experience in market research or other related fields
• 3-5 years of experience in developing and analyzing digital and social media marketing campaigns
• Understand social and content best practices to improve the performance of each campaign.
• Strong communication and presentation skills
• Ability to work well in teams
• Proficiency in video editing software and graphic design tools (e.g. Canva, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, etc.)