Manager, Digital Communications

Job Title: Manager, Digital Communications

Department: Member Engagement

Reports to: Director of Member Engagement

FLSA Status: Exempt, Non-Management

Summary

The 32BJ Member Engagement Department’s mission is to inform, educate and engage eligible 32BJ members and their families around the 32BJ Benefits. The 32BJ Member Engagement Department is dedicated to informing, educating, and engaging 32BJ members and their families about the 32BJ Benefits. Working in tandem with the Health, Legal, Training, Pension, and SRSP Funds, as well as with the Funds Communications and Executive Departments, our department plays a vital role in member engagement initiatives. We also coordinate initiatives with the 32BJ Union around benefit changes/improvements.

The Member Engagement Department seeks a Digital Communications Manager with creative, strategic, and analytical capabilities to enhance its engagement with internal and external stakeholders and to support the success of its strategic priorities on behalf of SEIU 32BJ members. We are seeking a creative, strategic, and highly skilled Digital Communications Manager/Social Media Manager to join our team. This role is ideal for someone who is passionate about social media, loves to engage with online communities, and stays ahead of digital trends.

Please take a moment to watch our video to learn more about our culture and contributions to our members: youtu.be/hYNdMGLn19A

Evolving Key Responsibilities

As the Member Engagement Department is evolving, so is the role of Digital Communications Manager. The responsibilities of this position include, but are not limited to:

• Develop, implement, and manage digital campaigns and strategies that advance the Fund’s strategic priorities, engage its various audiences, and elevate its brand. Work closely with subject matter experts to ensure the accuracy and timeliness and relevance of communications for each audience.
• Use Microsoft Dynamics Marketing platform to create marketing emails, text messages and customer journeys to engage members.
• Manage digital channels and create engaging content – including Facebook posts, social media graphics, video, digital addsetc.
• Monitor digital analytics to measure the effectiveness of on-line communications.
• Create a visual brand library with engaging content, including templates, graphics, and videos, for a variety of media (web, email, text, social, print) and audiences.
• Partner with IT, Data Analytics & Engineering, and other colleagues to help manage the building of a Marketing & Communications database with set protocols for reviewing, approving, and storing communications. Establish a clear process for actively maintaining the information system and managing its workflows, including a standard tagging system for correctly identifying and retrieving communications for revisions, etc.
• Employ message testing and analytics tools to collect data that will help us better understand the communications preferences and needs of our members.
• Keep current with evolving digital tools and best practices.
• Provide additional support as directed by the Member Engagement Director

Qualifications and Core Competencies

• Excellent verbal and written communication skills and a Creative eye for developing visual communications for contemporary media; culturally relevant transcreation experience highly desired.
• Experience in strategic communications planning and capacity building in multifaceted organizations
• Experience and/or ability to understand the complexities of multi-employer Benefit Funds.
• Experience with writing content for web and social media platforms, including the ability to distill complex concepts and ideas into lively and accessible web content, including (interactive) infographics, and social media copy.
• Strong understanding of social media KPIs, analytics, and the ability to interpret data to make informed decisions.
• Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
• Experience in managing digital ad campaigns is a plus.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital communications or a similar industry.
• Personally interested in social and economic justice, especially in support of union members, low-wage workers, or immigrant communities

Technical Skills

• Microsoft Dynamics Marketing or similar CRM tools; Adobe InDesign; video production software; WordPress or other CMS tools; Google Analytics or other analytic tools
• Strong skills in CRM systems and community management tools.
• Excellent command of content management systems (CMS) and basic knowledge of HTML/CSS is a plus
• Familiarity with graphic design and video editing tools (e.g., Adobe Creative Suite, Final Cut Pro).
• Strong understanding of SEO principles and online marketing strategies.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Experience in managing digital ad campaigns is a plus.

Education and Experience

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital communication or social media management, with a preference for experience in a union, non-profit, or similar environment.

Language Skills: Speak, read, write, and understand English required; Fluency in Spanish preferred.

Please include your resume, cover letter, and a portfolio showcasing your previous social media work. Make sure your portfolio reflects your ability to create complex and engaging content across various platforms.