Marketing Manager (Demand Generation)

BlueWave is hiring a fully remote Marketing Manager for a healthcare tech company. As a Demand Generation Marketing Manager, you will oversee managing and building our lead generation channels, and sales pipeline and have a large role in our overall revenue strategy. This role is a planner as well as a key executioner. Reporting to the SVP, Marketing, the Demand Generation Marketing Manager is responsible for driving the marketing strategy, and developing messaging, and serves as a subject matter expert relative to the sales positioning of each and the revenue output of those initiatives.

Responsibilities:

• Lead Marketing efforts for software products and services, including go-to-market via an understanding of industry factors, buyer personas, and competitive landscape.

 • Proactively explore and test new campaign types, tactics, and strategies to create a system of continual optimization and improvement

 • Set quarterly and annual acquisition goals in collaboration with stakeholders

• Channel Ownership: Create, test, and scale campaigns across multiple channels, including but not limited to SEO, SEM, paid social, display, remarketing, partners and webinars

 • Develop and manage the rollout of marketing materials.

• Identify the relevant market-facing positioning of key benefits with the purpose of providing education to sales, marketing, and other customer and prospect-facing assets.

• Create, expand, and accelerate sales opportunities through account-focused marketing execution and management of campaigns that promote our products and/or services, within a marketing-defined strategy.

• Provide subject matter expertise and content relative to our products and market.

• Work closely with Sales Development to acquire and manage high-quality prospect databases and develop effective outbound campaigns for these targets

• "Top accountable metric is sales pipeline coverage (~3x bookings target) which includes setting appropriate metrics to obtain target pipeline coverage (Companies/Contacts/MQLs/SELs/SQLs)

 Requirements:

• Min 3 years experience in Healthcare Marketing preferred

 • Data-driven, analytical mindset to drive marketing insights and decisions

• Deep understanding of buyer lifecycle

 • Experience with Marketing Automation platforms and analytics/optimization tools a must

 • Ability to build and manage campaigns from both the strategic and tactical perspective

• Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams

• Basic understanding of marketing communication roles, functionality and resources

 • Ability to translate product and feature capabilities into easily understood messages that can be used for multiple purposes.

• Ability to communicate product information in a concise and understandable manner that can be used by sales personnel to enhance their ability to sell.

 • Excellent written and verbal communication skills.

 • Ability to organize, prioritize, and manage multifaceted projects.

 • Ability to organize, lead, and facilitate group meetings

• Strong and confident leadership presence.

• Strong interpersonal skills, characterized by being able to work with others, readily accepting constructive comments, and willingness to learn.

BlueWave specializes in recruiting high-performing team members for technology, marketing, federal services, and leadership roles. We’re aggressive hunters – but only of talented people – and provide comprehensive staffing support for recruiting, hiring, and onboarding permanent and contract employees.

BlueWave is headquartered in Downtown Orlando, Florida with the flexibility to build teams nationally. With our boutique and personal approach, we get the right people in your company quickly without sacrificing quality.

https://bluewaverp.com/