Social Media Manager

If you’re passionate about social media, have a knack for creativity, and are eager to contribute to the success of our brand, we’d love to hear from you.

The job responsibilities of our Social Media Manager include, but are not limited to:

• Develop and execute a comprehensive social media strategy that aligns with overall marketing goals.
• Identify key social media platforms for target audience and create tailored strategies for each.
• Create engaging content for various social media platforms, including text, image, and video content.
• Ensure a consistent brand voice across all channels.
• Monitor and respond to comments, messages, and mentions, across social media platforms.
• Foster a positive and interactive online community through engagement and dialogue.
• Plan and execute social media campaigns to promote company and brand initiatives.
• Monitor campaign performance and adjust strategies based on analytics and insights.
• Stay up to date on industry trends, social media tools and emerging platforms to ensure our strategies remain relevant and effective.
• Collaborate with influencers and industry partners for co-promotional opportunities.
• Work closely with marketing team and other stakeholders to align social media efforts
• with broader marketing initiatives.
• Track and analyze KPIs to measure success of social media efforts including regular reporting on performance.

Required Experience / Skills:

• 5-8 years of social media marketing experience
• In-depth knowledge of popular social media platforms, their features, and best practices.
• Excellent written and verbal skills.
• Creative mindset with the ability to generate ideas and execute.
• Experience with social media management tools and analytics platforms.

Success in this role will be measured by:

• Company achievement of revenue & profit goals
• Social media KPI

https://aardvarkstudios.com/

The position is located in Conshohocken, PA, which is in close proximity to Philadelphia.