Marketing Manager

C+A Global

Edison, NJ

Expired: over a month ago Applications are no longer accepted.

Vision , Medical , Dental , Retirement
Full-Time

Job Description

As a Marketing Manager, you will play a pivotal role in shaping and implementing our marketing strategies across four distinct brands. Your expertise will drive brand development, enhance customer engagement, and contribute to our overall business growth. You will collaborate with various departments and teams to ensure cohesive and effective marketing efforts.

Key Responsibilities:

Brand Strategy Development: Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.

Cross-Functional Collaboration: Work closely with departments such as Sales, Product Development, Creative, and Customer Service to align marketing strategies with company goals and customer needs.

Campaign Management: Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.

Market Research: Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences, adapting strategies as needed.

Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, using data to drive continuous improvement.

Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.

Content Development: Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.

Brand Advocacy: Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field.

Minimum of 5 years of experience in marketing, with a proven track record in brand development and campaign management.

Excellent communication, interpersonal, and presentation skills.

Proficient in digital marketing tools and analytics platforms.

Ability to work collaboratively across departments and manage multiple projects simultaneously.

Creative thinker with strong problem-solving abilities.

What We Offer:

A dynamic and challenging work environment with opportunities for growth.

Competitive salary and benefits package.

A supportive and collaborative team culture.

Company Description

C+A Global is a world-class brand builder and licensee, driving the innovation and growth of some of the world’s biggest and most beloved consumer products from HP, Kodak, Saris, Zink, Flowtron, Nickelodeon, Mattel, and more. Headquartered in Central Jersey with locations across the globe, C+A Global uses customer feedback, reviews, and technological advances to gain market share in highly competitive categories. As one of the leading e-commerce retailers with 20+ years of experience and 200+ products in development at any given time, C+A Global knows what it takes to get a brand off the shelf and into consumers’ hands.

Why Work Here?