Marketing Specialist

Dan-Loc Group

Houston, TX

Vision , Medical , Dental , Life Insurance , Retirement
Full-Time

Job Description

The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. He/she will play an integral role in building and engaging with the company's customer base and creating effective lead generations strategies that will promote the long-term growth of the company.

Develop new business via telephone and mass communication such as email and social media and identify appropriate buyers within the target market.
Assist with development of marketing strategies for projects, specifically company websites, advertising and social media campaigns
Develop, implement and track marketing programs such as email, social media, or digital campaigns and events
Collaborate with other internal teams (e.g. marketing, product and sales) to develop and monitor strategic marketing initiatives.
Ensure the structure, navigation and content on all websites are continuously optimized to attract and engage prospects that closely match our target market segments.
Create and maintain library of videos to be used in email campaigns, social media, training, presentations, etc.
Establish dashboards to track, analyze and report to stakeholders how each website initiative, PPC campaign and social media platform is working to achieve the states goals and objectives.
Analyze and report on the performance and efficiency of campaigns. Suggest and implement next steps based on data analysis for continuous improvement.
Create and execute lead generation programs. Analyze data to determine campaign efficiency.
Work closely with the sales team on program development and implementation.
Monitor and maintain ethical SEO strategies.
Perform ongoing keyword discovery, expansion and optimization
Work collaboratively with other members of the marketing team to ensure all content is optimized and consistent across all platforms and user experiences.
Work with external agencies and vendors to execute marketing programs
Assist with responding to customer requests from website.
Assist with outbound phone campaigns to targeted distributors.
Assist with special marketing projects as needed.
Gain expert level knowledge of HubSpot inbound marketing software

Requirements:

Strong knowledge of Microsoft Office products
Experience in HubSpot preferred

Benefits:

Medical
Dental
401k + Match

Company Description

Dan-Loc Group is a manufacturer and supplier of threaded products, gaskets & seals, and precision machined components. Dan-Loc Group manufactures products that serve the global oil & gas industry as well as the industrial, marine, power generation, and transportation industries. Dan-Loc Group has facilities in the USA and the UK to serve our customers.

The Dan-Loc Group of companies has 188 years of combined manufacturing experience with each company recognized as a premier supplier of the highest quality industrial threaded products. Today, on a daily basis, Dan-Loc Group produces thousands of standard and special tap end studs, double end studs, continuous thread studs and nuts.

Dan-Loc Group also manufactures and supplies a full line of API ring gaskets. All sizes and materials are available with a large volume carried in stock. Products include standard and specialty ring joint gaskets, spiral wound gaskets and specialty seals.

With an extensive inventory of raw materials and full-line machine shop capabilities, Dan-Loc Group is fully capable and ready to produce any of your standard or special product requirements. We are equipped for heat treating to ASTM requirements and can provide a variety of platings and coatings to meet customer design specifications.

Dan-Loc Group has the manufacturing capacity, facilities, quality control, personnel, and experience to meet the needs of our customers and the industries they serve. The Dan-Loc Group can meet our customers’ needs for high quantity, long-run jobs as well as small, expedited, or rush orders.

All Dan-Loc Group companies are ISO 9001:2008 Registered.

Why Work Here?

We believe our employees are our greatest asset. We value authenticity, culture and diversity.

Dan-Loc Group is a manufacturer and supplier of threaded products, gaskets & seals, and precision machined components. Dan-Loc Group manufactures products that serve the global oil & gas industry as well as the industrial, marine, power generation, and transportation industries. Dan-Loc Group has facilities in the USA and the UK to serve our customers. The Dan-Loc Group of companies has 188 years of combined manufacturing experience with each company recognized as a premier supplier of the highest quality industrial threaded products. Today, on a daily basis, Dan-Loc Group produces thousands of standard and special tap end studs, double end studs, continuous thread studs and nuts. Dan-Loc Group also manufactures and supplies a full line of API ring gaskets. All sizes and materials are available with a large volume carried in stock. Products include standard and specialty ring joint gaskets, spiral wound gaskets and specialty seals. With an extensive inventory of raw materials and full-line machine shop capabilities, Dan-Loc Group is fully capable and ready to produce any of your standard or special product requirements. We are equipped for heat treating to ASTM requirements and can provide a variety of platings and coatings to meet customer design specifications. Dan-Loc Group has the manufacturing capacity, facilities, quality control, personnel, and experience to meet the needs of our customers and the industries they serve. The Dan-Loc Group can meet our customers’ needs for high quantity, long-run jobs as well as small, expedited, or rush orders. All Dan-Loc Group companies are ISO 9001:2008 Registered.