Marketing/Community Relations Liaison

JOB DESCRIPTION SUMMARY

Are you a Marketing/Community Relations Liaison with Hospice experience or are willing to discover the arena of hospice care? Are you looking for immediate employment as a Marketing/Community Relations Liaison?

We’re looking for Marketing/Community Relations Liaison who are responsible for managing assigned aspects of organization marketing including establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

1. Directs daily marketing activities including providing direct oversight of the establishment and implementation of marketing initiatives.
2. Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
3. Assists the Marketing Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
4. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
5. Employs marketing and promotional initiatives to achieve budgetary volume projections.
6. Establishes and maintains positive working relationships with current and potential referral and payer sources.
7. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
8. Works effectively with other members of the marketing team.
9. Builds and monitors community, customer, payer and patient perceptions of Bright haven Hospice as a high-quality provider of services.
10. Shows initiative in identifying opportunities for additional or improved services to address customer needs.
11. Maintains comprehensive working knowledge of Bright Haven Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
12. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
13. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Bright Haven Hospice.
14. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

POSITION QUALIFICATIONS

1. Bachelor's degree in Marketing, Business Administration, or related field.
2. At least one (1) year experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Knowledge of corporate business management.
5. Demonstrates good communications skills, negotiation skills, and public relations skills.
6. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Our ideal candidate has a desire to be trained, a hunger for ongoing education, and an aptitude for following instructions. If you can see yourself as Marketing/Community Relations Liaison we are searching for, then email your résumé TODAY for immediate consideration.

If you are interested in becoming part of our team, please email your resume to applications@ brighthavenhospice.com

Thank you,

Bright Haven Hospice Administrator

COVID-19 considerations: All employees are provided PPE routinely.

**NO CALLS TO OFFICE.