Digital Marketing Manager

Company Overview

August Ash is dedicated to fostering business growth by providing innovative solutions through digital marketing strategies and web development. Our unwavering commitment to core values - Care, Clarity, Grow, Grit, and Good-Natured - drives our success. At August Ash, you can expect candid responses to challenging questions.

Position Overview

We are looking for an experienced Omnichannel Marketing Strategist to join our dynamic team. As an Omnichannel Marketing Strategist, you will play a pivotal role in managing complex projects, blending creativity with data-driven decision-making to deliver exceptional results. Your deep understanding of the advertising landscape will be key to making an impact, and your entrepreneurial spirit and solution-oriented mindset will thrive in our collaborative environment.

Responsibilities

Leadership & Team Management

• Lead and oversee the digital marketing department, setting clear expectations.
• Provide constructive guidance and feedback to nurture the team's technical and soft skills.
• Actively participate in the Operations L10 framework.
• Proactively strive to meet scorecard goals, contributing to the company's growth.
• Foster a culture of continuous improvement within the team.

Client Engagement & Strategy

• Collaborate in the planning, development, and execution of digital marketing strategies for clients.
• Be accountable for marketing technology tools and platforms.
• Prioritize tasks effectively in a dynamic work environment.
• Contribute to expanding the digital marketing department's service offerings.
• Support sales efforts to foster partnerships and client relationships.

Technical Expertise

• Design and implement comprehensive marketing strategies to boost client awareness.
• Establish benchmarking systems for tracking, reporting, and analyzing KPIs and initiatives.
• Provide support to the team in executing client engagements.
• Oversee a diverse portfolio of clients, ensuring projects remain on scope, within budget, and on schedule.
• Adhere to the Telecommuting Policy when applicable.

Requirements and Skills

• Proven experience in marketing and team leadership.
• Previous management experience required.
• Exceptional leadership and organizational abilities.
• Ambitious, persistent, and driven to achieve success.
• Coachable and responsive to feedback.
• Self-motivated with a commitment to building a lasting career.
• Demonstrated honesty, integrity, and strong team collaboration.
• Analytical and creative thinker.
• Excellent communication and interpersonal skills.
• Proficient in current online marketing techniques and best practices.
• Experience in moving prospects through the sales funnel.
• Proficiency in web analytics (e.g., Google Analytics, WebTrends), Facebook Ads, LinkedIn Ads, and Google AdWords.
• Familiarity with marketing automation, email marketing, and related platforms.
• Capable of contributing innovative strategies and tactics.

This position is a full-time position with benefits including health, dental, STD, LTD, Life, 401(k), and paid vacation. This is not a remote position.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.