Director, Social Media & PR

Powered by in-house technology, TopView Global creates one-of-a-kind experiences by land and sea for tourists and locals around the world, and builds top notch software solutions that simplify adventure seeking and experience management. Headquartered in NYC, we currently operate in NYC and London  and are looking to expand to Philadelphia, Washington DC, San Francisco, Atlanta, Miami, Paris, Rome, Barcelona, Dubai, Istanbul and many others in the next few years.

We have experienced rapid vertical and horizontal expansion over the past decade and to further the growth, we are looking for highly ambitious professionals to join our company.

We are looking for a strategic leader to oversee our Social Media and PR function. You’ll have the opportunity to build a team, drive global expansion, and make a significant impact on revenue. You’ll also play a critical role in shaping our company’s overall strategic direction. 

At TopView, we are result-driven. Ambitious, agile, and competitive, we thrive in a fast paced environment by utilizing automation and prioritizing efficiency. If you are ready to build something big - this is the right place for you! 

Note: This is a full-time, on-site position at our corporate office: 11 E 44th St, 6th Fl, New York, NY 10017. #LI-Onsite

Responsibilities:

• Own all social media and PR initiatives across all brands and products. Ensure all set success targets are met timely.
• Develop and implement comprehensive social media and PR strategies to increase brand awareness, engagement and revenue and ensure they are aligned with our company’s goals, brand identity, and target markets
• Build, lead, and inspire a highly productive team of 5+ members to drive business success
• Oversee the management of all social media channels, including Instagram, Facebook, Tiktok, YouTube, and other community platforms
• Manage and grow our influencer program, developing frameworks for sustainable and scalable success
• Establish and continuously optimize communication strategies that guide the company’s external communications (e.g. reviews, customer inquiries, community platform engagement) 
• Analyze and report on the effectiveness of campaigns, utilizing data to inform and optimize future strategies
• Monitor and manage brand reputation across all channels including review sites, social media, forums, etc.
• Collaborate with Creative, Search Marketing, Advertising, and other teams to ensure a cohesive and integrated approach to campaigns and product launches
• Stay abreast of industry trends, competitive landscape, emerging platforms, and changes in user behavior to ensure our strategies remain relevant and competitive
• Cultivate and maintain relationships with key media outlets, influencers, and industry leaders to amplify our brand’s reach and impact

Requirements:

• At least 12 years of experience in social media and influencer marketing in a professional setting, in house experience highly preferred
• At least 5 years of experience in public relations
• At least 5 years of experience leading high performance teams of 5+ FTE
• Proven track record of driving revenue and ROI through social media and PR
• Excellent cross-functional communication and collaboration skills
• Strong business acumen and revenue orientation
• Able to utilize data to inform strategies and decisions
• Self-starter who is comfortable working in a fast-paced entrepreneurial environment
• Highly organized and detailed-oriented, with superior quality standards
• Must be able to work out of our NYC office full-time - not a hybrid or remote role
• This position requires 45+ hours a week, including weekend availability

TopView Offers Comprehensive Benefits Including:

• Performance bonus
• Paid time off
• Health insurance (medical, dental, vision)
• Pre-tax commuter benefit
• More

Compensation:

Base salary $155k - $190k plus bonus

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