Product Marketing Manager

YOU: A dynamic and seasoned Product Marketer with a passion for crafting compelling messaging strategies, driving value for customers, and fostering cross-functional collaboration.

US: Rural. Fully Remote. Bootstrapped. SaaS. Profitable. 4x Inc. 5000 list. Carrot.com.

Carrot is a fast-growing SaaS company that helps real estate investors and high-performing real estate agents cut through the clutter online to grow leads and revenue with our lead generation and content marketing tools. That’s what we do… that’s what we challenge ourselves to be the best in the world at. But our “why” is what truly excites us every single day we show up to work. We do what we do to inspire and empower people to gain freedom and make a bigger impact. If that sounds like a mission you want to be a part of, keep reading!

One of the most important things to know about Carrot is that we live & breathe our core values. That might sound cliché, but we mean it. Our values are what unite us and reinforce the fact that we’re more concerned about how we’re serving our team members & our customers, not our bottom line. Do we do this perfectly all the time? Nope. But as our values state, we're always adapting, evolving, and improving. 

Our Vision: 

Our vision is to empower high-margin service businesses with our unique platform & marketing strategy, making it easy to consistently attract and convert leads. 

10 years, 4 Inc. 5000 awards, 40+ full-time team members, ZERO funding, and 8,000+ customers and counting... we discovered that the simple idea AND "small niche market" were both bigger than we thought and we're eyeing our next challenge ahead to impact tens of thousands more small businesses in real estate and beyond.

That's where you come in. We want to be a feather in your cap. We want to help YOU have a huge win under your belt for this next phase of your career and to always say, "I'm a part of building something special".

Learn more about what we do @ Carrot.com →

More About The Product Marketing Manager Role
As the primary conduit for product messaging at Carrot, the Product Marketer will be responsible for cultivating a messaging strategy and enabling other teams to tap into a foundation of consistent and effective content for use across the entire company.

This role will be very hands-on with content creation and enable key rework of existing assets, in addition to paving a path forward for improvement and experimentation.  

Reporting directly to the Marketing team, they will have an intimate knowledge of the Carrot platform and its features but will closely align efforts with Product and Sales and ongoing promotions.

As an extension of this role, the Product Marketer will directly conduct feature adoption campaigns and keep their pulse on member perception and messaging effectiveness.

Role Responsibilities

• Drive the messaging strategy for the Carrot product. Develop product positioning and messaging that differentiates the product in the market.
• Generate empathy & drive value with multiple customer personas and solve for a perfect fit between their needs and feature representation.
• Develop & execute GTM plans for product features, new products we launch, etc. in partnership with the Product & Customer Experience teams.
• Maintain cross-functional messaging collaboration between Marketing/Success/Product
• Own the “Decision Phase” of the customer journey including strategy and positioning of core pages of the Carrot website and make ongoing content updates as needed.
• Drive messaging strategy to existing customers on feature adoption. 
• Collaborate closely with ongoing Product and Customer Success initiatives and promotions.
• Collaborate in creating ongoing member surveys to identify opportunities to improve product positioning.
• Own the development of case studies & testimonials to be used in product-led content in collaboration with customer-facing team. 
• Develop and lead strategic product marketing content in various mediums (video, sales site, and blog). Sales site = www.carrot.com 
• Highly organized and excited to lead projects.
• Create content playbooks for key product marketing processes.
• Ensure consistency on feature/product messaging/positioning across all teams and functions (ex: “VideoPost” vs. “Video Post”) 
• Ability to lead a cross functional team will be a key to success for this role.

Requirements

• 3+ years of experience working in a Product Marketing (or similar) role
• Proven record of successful content creation strategy and execution
• Highly organized and has the ability to prioritize and plan projects in a productive manner
• Expert in direct response copywriting and marketing skills (product-focused)
• 2+ years working with content management systems (e.g. WordPress)
• 2+ years working with messaging systems (e.g. Intercom)

Working At Carrot

Our Members Come First

• We love helping our members generate leads and close deals. Making an impact on their lives fires us up! We share customer success stories daily.

We Love Innovation

• We love being on the cutting edge of technology and performance. If it helps our members generate leads we want to test & deploy it.

Leave A Legacy

• We take our brand very seriously. You'll see orange everything when you join Carrot. We're passionate about positively affecting our communities & we aim to empower our team to make an impact in their local communities as well.

We Love To Have Fun

• Our culture is laid back and fun! We're a group of diverse individuals working together to achieve a common goal. It may sound cliché, but Carrot is one of those places that actually has a great company culture.

Fully Remote & Flexible

• We're pretty darn good at remote work because we've been doing it since before it became cool (like since 2010). We have Carrot team members all across the USA and offer a fully remote work environment that's focused on a healthy work-life balance.

But don't take our word for it... Here's what our team members are saying about life at Carrot:

• "Carrot is constantly trying to improve its culture, product, and communication. I love being a part of an organization that is always looking for better ways to serve our team and customers."
• "Carrot isn't the norm when it comes to business. Carrot practices what it preaches and genuinely cares about people, both internal and external."
• "Awesome team and coworkers, and a company that cares about its employees. Range of opportunities and challenges to tackle. Big enough to provide room for growth and being part of something significant, and small enough to feel like a family."
• "It's a place where you can express your ideas and use your talents to help improve the company and the product. The leaders genuinely care. And what's really awesome is flexible schedules. That'll keep a person for sure."

We believe that a healthy team is a happy team, which is why we've put together a benefits package that emphasizes work-life balance and growth.

• Paid Time Off: 3 weeks of vacation time + 1 week of personal leave + 11 paid holidays each year.
• Health Insurance: We’ll cover 75% of the total cost (including dependents) for any of our health, dental, vision, & life insurance plans.
• Fully Remote & Flexible: As long as you’re legally authorized to work in the U.S. and have a U.S. mailing address, we don’t care where you work from!
• 401(k): You'll be eligible to open your 401(k) once you've been with Carrot for 6 months. Carrot's typical 3% gift is "paused" for 2024.  
• Home Office Setup: Snag a new computer on us and receive a yearly stipend to set up your home office.
• Personal Development Stipend: We’ll provide a dedicated budget for courses, training, or conference that will help you improve in your role.
• Fitness Stipend: Let us foot the bill for your gym membership or home workout equipment.
• Yearly Charitable Contribution: Each year we’ll donate $500 in your name to a non-profit or charity that you’re passionate about.
• Free Books: Carrot will gladly buy you one book each month that will help you grow personally or professionally, all you have to do is ask!
• Paid Parental Leave: Take up to 6 paid weeks off to enjoy your new little one!

Ready? 

We're getting the feeling that you’re ready to click that apply button.

If you don’t tick every box for this role, please don’t rule yourself out just yet. We’ve seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks. We prioritize hiring incredible human beings over simply ticking boxes – so if this role resonates with you, hit that apply button! 

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