Digital Advertising Specialist

BrandStar Digital is in search of an experienced Digital Advertising Specialist to develop, implement, and execute individualized client strategies. The Digital Advertising Specialist is responsible for creating, coordinating, and optimizing digital advertising campaigns for clients. This includes tailoring campaigns and initiatives based upon client needs, placing targeted consumer ads on search engines and social media platforms, performing regular analysis of advertising performance, and implementing changes depending on markets and goals.

Specific responsibilities of the Digital Advertising Specialist include:

• Build and manage digital advertising campaigns within Google Ads or similar platforms in accordance with client needs, goals, and budget. This involves the set up, optimization, and management of Pay Per Click (PPC) and digital advertising campaigns for multiple clients simultaneously.
• Conduct audience and keyword research as needed, landing page development, set up of digital campaigns, audience targeting and goal tracking, and A/B testing.
• Create dashboards for use in the analysis, tracking, and depiction of campaign data against Key Performance Indicators (KPIs).
• Perform regular analysis of implemented digital ad campaigns to assess the effectiveness of the client strategy. Recommend and implement changes as needed to ensure customer satisfaction.
• Support BrandStar Digital's marketing initiatives through development of thought-leadership content, case studies, and management of digital advertising programs.
• Ensure projects are delivered accurately, on-time, within budget.
• Respond to changing demands and deadlines of accounts' needs by providing appropriate solutions.

Who is BrandStar?

BrandStar is a fully integrated multi-media, digital video, and television production facility. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates, and enhances the lives of our viewers and media audiences.

For more information on us, please visit our website www.BrandStar.com.

• Minimum of 3 years experience working with search engine optimization methods and digital advertising, specifically Google Ads and related platforms.
• Minimum of 1 year experience working within an advertising agency or digital marketing firms.
• Demonstrated knowledge of digital ads and account management.
• Specific knowledge of and experience with lead generation and e-commerce setting up and managing digital advertising with Google Ads including Search, Display, Video, Performance Max, Shopping, and Remarketing campaigns.
• Must have experience with Google Merchant Center, Google Analytics GA4, and setting up goal tracking and conversion tracking with WordPress, WooCommerce, and/or Shopify.
• Experience setting up and managing advertising through Bing, Facebook, Instagram, LinkedIn, Pinterest, Snap, TikTok, and/or Amazon is beneficial but not required.
• Certification as Google Ads Certified or Google Analytics Certified or equivalent highly preferred.
• Ability to work effectively in a fast-paced, entrepreneurial environment.
• Organized; with the ability to prioritize and juggle multiple tasks or projects simultaneously, meet critical deadlines, and handle stressful situations in a professional manner.
• Ability to adapt and pivot, often without notice, to address critical issues as they arise while still delivering on-time, on-budget departmental goals.

BrandStar offers a variety of benefits to all full-time employees including:

• Health, dental, vision, and life insurance.
• Flexible Spending Account
• Health Savings Account
• 401(k)
• 401(k) matching
• Paid time off