Content Writer Marketing Coordinator

Job Description

This position is located in our St. Louis office but is eligible for a hybrid schedule.

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Are you marketing savvy with a flair for content creation? AOAExcel is seeking a versatile professional to join our team as a Content Writer/Marketing Coordinator!

About the American Optometric Association and AOAExcel

The American Optometric Association (AOA) is the leading authority on quality care and an advocate for our nation's health, representing more than 46,000 doctors of optometry (O.D.), optometric professionals, and optometry students. Doctors of optometry take a leading role in patient care with respect to eye and vision care, as well as general health and well-being. As primary health care providers, doctors of optometry have extensive, ongoing training to examine, diagnose, treat, and manage ocular disorders, diseases and injuries, and systemic diseases that manifest in the eye. Doctors of optometry provide more than two-thirds of primary eye care in the U.S.

AOAExcel is a subsidiary of the American Optometric Association which provides member benefits, including business and career resources, for doctors of optometry. The goal of AOAExcel is to provide personal and professional resources that allow doctors of optometry to practice and flourish with confidence. For more information, please visit www.aoa.org/aoaexcel.

Position Overview

This position will require a unique combination of content writing skills, marketing insights, and customer service knowledge. The Content Writer/Marketing Coordinator will play a key role in developing and executing AOAExcel’s marketing initiatives, along with the creation of educational-based content for doctors of optometry. If you're ready to make an impact on the optometric profession and contribute to both content creation and innovative marketing initiatives, we want to hear from you.

Key Responsibilities

• Develop content to support marketing campaigns , including blog posts, social media content, and downloadable guides. Conduct research related to AOAExcel’s endorsed-business partners, including interviewing doctors of optometry.
• Work directly with the Marketing & Business Development Manager on marketing campaigns and initiatives.
• Assist in analyzing the effectiveness of marketing campaigns by compiling Google Analytics or other data and/or feedback.
• Maintain an assortment of data within Excel spreadsheets on a quarterly basis.
• Assist with developing and reviewing assets from partners and outside creative agencies.
• Facilitate monthly review calls with partners & maintain a running agenda
• Act as a Customer Service Representative for AOAExcel , liaising with AOA members and staff regarding inbound inquiries.
• Coordinate various events & meeting logistics.
• Various other duties, as assigned.

Our Ideal Candidate

• 1-2 years of advanced content writing experience required. 2+ years of experience required without a formal degree.
• BS/MS in journalism, marketing, public relations, or similar preferred but not required.
• Advanced content writing skills with the ability to perform one-on-one interviews.
• Strong track record of writing various forms of content, including blogs, social media posts & print publications.
• Ability to work on several marketing initiatives with a variety of partners simultaneously.
• Excellent verbal and written communication skills with the ability to build rapport with internal and external stakeholders, including doctors of optometry
• Committed to internal and external collaboration with the desire to provide feedback and input daily.
• Proficient in MailChimp (or similar), Microsoft Excel & Google Analytics.
• Working knowledge of social media platforms & advertising on Facebook, Instagram, Twitter & LinkedIn.
• Self-starter who is willing to take initiative.
• Must excel at paying attention to the small details.
• Contributes towards a diverse and inclusive workplace culture and actively fosters an environment where all colleagues feel a sense of belonging.

Travel Requirements

This position may require travel once a year to Optometry’s Meeting or as needed.

Benefits

AOAExcel is located within the American Optometric Association’s headquarters in Creve Coeur, MO, on North Lindbergh, near Ladue Rd. Employee benefits include health insurance (dental, medical, vision), life insurance, short-term disability, long-term disability, HSA, 401K, vacation and holidays, paid volunteer time off, adoption assistance, educational assistance, and more! Check out our benefits summary for more information.