Digital Marketing Director

Adams Publishing Communications LLC   Easton, MD   Full-time     Sales
Posted on February 8, 2024

DIGITAL MARKETING DIRECTOR

This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-East - Cheasapeak.

This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions.

The ideal candidate will:

● Will have a strong understanding of current digital marketing tools and strategies.

● Lead integrated digital marketing campaigns from concept to execution.

● Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.

● Strong work ethic, appropriate understanding of Google Suites data collection

● This position will be responsible for sales in the Chesapeake area.

*This position has a shared reporting line - Regional President & VP-Digital

Job Functions

Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising. A great digital leader will come up with a plan of action to grow digital revenue and to motivate staff in that direction.

Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.

Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc.…)

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability or veteran status.