Sports Digital Content Editor

The Advocate   New Orleans, LA   Full-time     Writing / Editing
Posted on July 14, 2022
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Title:  Digital Content Editor - Sports

DepartmentDigital News Desk

Reports toSenior Editor, Digital

General Summary of Position: The Digital Content Editor - Sports is responsible for maintaining and monitoring sports content on the newspaper’s websites, apps and social media platforms. The editor is tasked with creating digital-only content and constantly updating and improving the content on those digital platforms through the use of analytics, engaging headlines, photos, videos and related links.


Primary Responsibilities and Essential Duties

  • With a particular focus on sports, pursues and creates digital-only content to complement staff material.
  • Monitors analytics to help make decisions on content placement
  • Writes clear, concise, catchy headlines that emphasize content’s most unique details.
  • Watches social media channels for breaking news and other relevant content.
  • Promotes content through various social media channels through engaging promos.
  • Rewrites news releases, public notices, etc. to serve as a quick outlet to publish breaking news.
  • Maintains awareness of competitors’ content and informs newsroom of where we’re behind – and ahead.
  • Clearly communicates best digital practices with newsroom editors and writers to spur improvement.
  • Finds new ways to present content through new technology, tools.
  • Has an understanding of all other beats of a news operation, including -- but not limited to -- crime, local/state/national government and politics and entertainment.
  • Fills in on digital news shifts as needed.

Education, Experience, and Knowledge Requirements:

  • Bachelor’s Degree in journalism or a related field.
  • Two years previous experience.
  • Thorough knowledge of the newspaper industry and production methods.
  • Thorough knowledge of sports, particularly college and NFL football. Familiarity with LSU and the Saints specifically a plus.
  • Thorough knowledge of digital technology which includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
  • Considerable knowledge of project management techniques involved in strategic planning, resources allocation, leadership technique and coordination of people and resources.
  • Considerable knowledge of computer hardware and software, including applications and programming.


The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees.  We encourage applicants of all backgrounds and experience levels to apply.  


The Advocate

840 St. Charles Ave
New Orleans , LA