Marketing and Communications Generalist

The Poynter Institute   Saint Petersburg, FL   Full-time     Advertising / Marketing / Public Relations
Posted on April 2, 2024

The Poynter Institute, a global leader in journalism, is looking for a dynamic and creative marketer who works with all Poynter departments, including the teaching team, events and experiences staff and advancement department to tell the story of the Poynter Institute, build its brand and drive revenue and donations.

This marketing professional will be a skilled writer across mediums, and will tell Poynter’s story on our website, social media platforms, email communications and more, creating promotional copy to share the transformational impact of Poynter teaching and the impactful programs and events Poynter produces. You will also analyze and collect data on marketing strategies and support our public events to bring the story of Poynter to more people.

Key requirements:

o Excellent writing and editing skills, spelling and grammar

o At least three years of experience in email marketing, with a strong understanding of email marketing principles, strategy and practices.

o At least three years of experience with marketing and promotions, integrated marketing, strategic communications and/or public relations principles and practices. Work in education, non-profit, philanthropic or media fields is a plus.

o Strong planning, organization and time management skills to balance multiple projects and meet deadlines.

o Ability to take initiative and work independently to carry out complex assignments.

o Systems: Knowledge of content management systems for online publishing. Experience in WordPress a plus. Knowledge of customer relationship management systems and marketing automation tools. Experience in Salesforce, MailChimp and/or CVENT a plus. General office software suites.

o Some travel required. Mainly M-F, daytime office environment, but some nights and weekends in support of events.

o Salary range: $58,000 to $65,000 (commensurate with experience)

EOE No phone calls, please. Position is in St. Petersburg, FL, with two days a week required in office.

Send cover letter and resume via email to:

Poynter, a nonpartisan, non-profit 501(c)(3), is a leading brand in training journalists through professional development programs at news organizations and colleges online and in person. Poynter is a leader in training newsroom leaders and media executives in leadership, ethics, storytelling, diversity and inclusion, business models and digital transformation. Clients include television, radio, magazines, newspaper and news websites, college students and professors, and those in the corporate and non-profit sectors.

Full-time staffers enjoy a competitive benefits package and the added bonus of a paid two-week winter break at the end of each calendar year in addition to PTO allotment. Poynter values diversity and encourages folks from all backgrounds to apply.

Job Type: Full-time

Salary: $58,000.00 - $65,000.00 per year



  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance




  • Monday to Friday




  • Bachelor's (Preferred)


Work Location: In person

The Poynter Institute

801 Third St. South
Saint Petersburg , FL