DescriptionWe are on a mission to help homeowners achieve financial security and build wealth through their home, while also making that wealth more accessible.
EasyKnock is creating an entirely new category of loan-alternatives that disrupt the rigid way lending worked in the past, we can help millions of people convert their home equity.
A New York City-based company founded in 2016, EasyKnock offers personalized financial solutions for American homeowners in various circumstances.
We eliminate the hassle of dealing with banks, lenders, and moving by bringing our customers residential sale-leaseback programs.
This means that EasyKnock purchases the house from the customer, getting them their home value upfront, with a lease to stay in the home as a renter until they are ready to move or repurchase.We are looking for compassionate people who find joy in connecting others with creative solutions to access the value of their home.
If you have a growth mindset, find absolute thrill in building a new business and excel in a dynamic work culture, we want to talk to you.
Position DescriptionThe Digital Marketing Manager will lead EasyKnock s efforts across SEM and Paid Social channels.
We re looking for a performance marketer and a digital expert to own these channels and drive customer growth.
Someone to develop and execute digital marketing campaigns on a national level, working with significant budgets to do so.
The success of these efforts will be measured by lead growth and customers generated through digital channels.
While the immediate responsibility will focus on digital channels, there is a large opportunity to assist and learn offline channels as the role progresses.What you ll be doing: Lead growth and optimization strategy across Paid Media Channels with the focus on Paid Search, and Paid Social (Heavy emphasis on Paid Search) Aggressively manage and grow a substantial monthly spend while maintaining KPIs Develop hypotheses and implement testing strategies to drive growth using creative/copy, LPO, audience segmentation, ad placements, keywords etc.
Partner with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy Assist with management of daily communication with B2C affiliate partners Assist with new channel expansions (Direct Mail, TV, etc).
Facilitate in SEO management with Marketing team
Location/Region: New York, NY (10010)