The Smithsonian’s National Museum of Asian Art (NMAA) is seeking to add an experienced, creative, dynamic, and curious media relations leader to our team. As the museum's point of contact for domestic and international media, you will work with the museum’s leadership and marketing team colleagues to develop and execute a variety of public affairs, communications, marketing, and media relations services in support of the museum’s objectives. With the support of talented audience engagement, social media, digital media and subject matter experts you will develop and implement press, communications, and marketing strategies to make the museum and its collections more relevant and accessible. Reputation and risk management are integral responsibilities of this position.
Success will entail coverage in top-tier national and international media, compelling and consistent messaging, and new and deepened relationships with stakeholders, influencers, the media, and the museum’s audiences with sizeable increases across the museum’s social platforms. As a relentless pitcher of media opportunities, you will work with external contractors to ensure the development, execution and management of targeted media plans. As part of this work, you will prepare NMAA curators and other staff for top-tier, consumer and trade interviews through media interaction training and sharing of best practices.
In 2023, the National Museum of Asian Art will celebrate its 100thanniversary. The successful candidate will join our team as we prepare to leverage this outset of once-in-a-lifetime opportunity to exponentially increase the visibility of our museum, promote brand awareness and brand loyalty, and signal the mission and value changes of the institution. Our centennial provides the ideal catalyst to transform our museum for the 21st century. Your work will help the institution communicate its vision and values through high profile media opportunities and pieces throughout the entire celebration year:
A visitor-centric turn: our goal is to become a more accessible museum—one more easily understood by the general public, welcoming, and inclusive. This will be reflected in our branding; physical spaces; programming formats, themes and content; and in a new digital presence.
An ethical turn: we will become more transparent about our own history as a museum and tell a global, integrated history of Asian-American contact, appropriation, and exchange.
A digital turn: we will employ new technologies to animate in-gallery experiences and create a digital presence that captures the imagination of audiences around the world. We will build a sustainable digital infrastructure that allows us to become a truly global resource for Asian arts and cultures.
Major duties include Media Relations Strategy and Planning, Media Relations Implementation and Coordination, crisis communications messaging and response, supervision of PR partners such as contractors, interns, and volunteers who assist with the museum’s media efforts.
In executing these responsibilities, you can expect to:
Develop and maintain positive working relationships with NMAA staff, central Smithsonian communications staff, and journalists at the national and local levels.
Seeks out new digital media outlets.
Help to track NMAA media citations, must be familiar with media metrics and monitoring platforms (e.g. Meltwater) to assist with the review and publishing of our media coverage reports.
Develop key initiative and campaign strategies and messaging, draft press releases, announcements, digital multimedia content and other materials related to updates.
Handle logistics and oversight of onsite filming.
Location/Region: Washington, DC (20037)