The Digital Content Designer/Senior Officer is responsible for planning, developing, and designing digital content to build DNDi’s digital audience and online brand, increase awareness about neglected patient needs, and promote DNDi and its messages.
While managed by the Head of Media and Content currently based in New York, this position is firmly interlinked within a global Communications team and will have daily contact with communications focal points in Africa, Asia, Europe, and Latin America. With close cooperation with Communications colleagues around the world, the Digital Content Designer/Senior Officer will provide the creative drive to ensure DNDi delivers a wide range of multimedia content for multiple audiences.
Specific Job Responsibilities
Tasks and Responsibilities:
Digital content development (70-80%)
Propose, develop, and design digital multimedia content to build DNDi’s digital audience and online brand by:
- Producing a steady editorial flow of compelling, human-focused content for DNDi’s digital channels in close collaboration with Communications team colleagues around the world – based on DNDi research milestones, news hooks, communications strategies, ad hoc campaigns, and an “in-house” calendar of content that can drive audience engagement
- Proactively carrying out all stages of content production from conception/brainstorming to creation and dissemination
- Scripting, storyboarding, and then producing multiple types of digital videos
- Planning, commissioning, editing, and repackaging raw content developed by Communications team colleagues into multimedia content such as social videos, graphics, and other shareable content (see below)
- Maintaining and continuously updating repository of templates for graphics and videos to create DNDi’s digital branding and facilitate simple digital production tasks by other Communications team members
- Actively contributing to an editorial calendar for content production to ensure suitable timing and consistent outputs
- Potentially leading on content collection trips locally and if needed, globally (shooting video and photo depending on skill sets)
- Tracking and scoping changes in social media networks and the overall social media landscape to incorporate new content ideas and opportunities, design trends, and posting strategies for better audience engagement and performance
- Managing digital tools such as Dropbox, Vimeo, Slack, and Google Calendar to coordinate content production
- Working with agencies and service providers for larger projects
Contribution to content strategy (10-20%)
Contribute to overall DNDi’s communications and positioning by proposing content, messages, and dissemination strategies that are relevant and engaging to target audiences and fit with DNDi’s strategy and priorities, by:
- Contributing to communications campaigns and key communications moments with a creative, audience-focused, and performance-oriented approach
- Helping ensure all audiovisual content expresses DNDi messages and branding
- Contributing to strategy, messages, and content for ad hoc digital campaigns
- Identifying needs for content collection together with global communications colleagues and assisting in aspects of content collection trips, including objectives, messages, and logistics (briefings, contracts, schedules, etc.) throughout the world
- Staying up-to-date with DNDi’s projects and the overall global health landscape to identify opportunities and ensure content is on message and meets organizational strategic goals
- Contributing to the social media strategy by identifying target audiences and engaging in digital activation
- Providing Communications team members with ideas on new content types for production, and dissemination and staying abreast of latest digital trends and storytelling tools to build knowledge and quality contributions from the team
- Working regularly with colleagues from the digital team to monitor performance of audiovisual content in different channels and with different audiences and propose ways to learn, adapt and improve reach and engagement of DNDi content
Dissemination channels include:
- Social media channels (DNDi corporate and individual channels, and partner channels)
- DNDi global and regional websites
- Corporate e-newsletters
Types of content include:
- Short web animations and videos
- Graphics, infographics, and photo content
- “Story” content for Instagram and potentially other channels
- Blog posts and web stories
- Longer documentary-style videos (by working with third-party companies)
- Templates for e-newsletters
Multimedia Content Management (10%)
- Lead maintenance of DNDi’s Digital Asset Management (DAM) system storing photo and video assets
- Ensure that content in the DAM is correctly tagged, well-organized and used strategically for content creation in line with editorial plan and with best practice in terms of personal data management practices
- Work closely with Communications team members to ensure that content is uploaded on time, in compliance with regulations and DNDi guidelines, as well as provided with captions
- Champion the DAM within the organization and provide training to staff as needed
- Act as a focal point for content production processes & file transfers to ensure an efficient output delivery system from content collection to production.
North America-specific Communications (10%)
- Develop North America-specific digital content for fundraising purposes, including e- newsletters, mass mailings, emails appeals, and e-marketing, and assist North America Communications Manager on other North America specific communications initiatives as needed
- Assist and potentially lead content collection (photo/video shoots) in North America and where needed, in other areas where DNDi works
- This position reports to the Head of Media and Content in New York, with the Digital Communication Senior Manager in Geneva as a contributing manager
- Works in close co-operation with colleagues globally, in particular the Communications Managers in offices in Rio, Nairobi, New Delhi, and consultants in Kuala Lumpur, Kinshasa, Cape Town to drive digital content and enable DNDi to reach its digital communication objectives.
- Able to work remotely and independently through multiple time zones to manage complicated projects, occasionally outside traditional working hours
- Collaborators, counterparts, and service providers are mainly in the functional area in and outside DNDi to get information, guidance, and feedback or to enlist cooperation. Works on the organization of representation of DNDi at smaller events and with external stakeholders of same equivalent level
Skills and Attributes
- Excellent design skills in Adobe Creative suite (Premiere Pro, Illustrator, Photoshop, and Audition)
- Knowledge of photography and video production
- Creative story-telling and short form video production skills
- Interest in global health and humanitarian issues and commitment to global health equity
- Ability to use initiative, prioritize, multi-task, and work well under pressure to meet deadlines
- Clear and systematic thinking that demonstrates good judgment and problem-solving competencies
- Very good communication skills in multicultural, multi-lingual environments
- Ability to work effectively as part of a multicultural team
- Well organized and structured
- Very good analytical skills
- Ability to contribute to the project delivery under minimum supervision
- Ability to manage middle sized projects with budget management under supervision
- Provide specialist services to operational line or project team
- Ability to solve non-routine problems on a case by case/project basis
- Has certain autonomy for taking actions and decisions
- Ability to interact with external stakeholders
- Ability to be the focal point/manager for consultants
- Ability to supervise at a smaller level
- Minimum 6 years’ relevant experience
- Proven ability to work effectively in a team environment and matrix structure
- Experience producing consistent weekly/monthly content and managing or actively contributing to an editorial calendar
- Experience of working in public and private sector is highly desirable
- Bachelor’s degree or post graduate degree
- Fluency in English
- Proficiency in DNDi working languages (French, Spanish, Portuguese) extremely desirable, or in additional languages desirable (Swahili, Arabic, German, …)
- Good knowledge of Microsoft Suite
- Please submit your application using the online form at https://dndi.org/work-with-us/2021/jobs/senior-digital-content-officer/
- Please include link(s) to your portfolio online and/or include samples of your work in the cover letter document (file size max 10MB).
- Only shortlisted candidates will be contacted.
- This position might close early if we have filled the position.
The Drugs for Neglected Diseases initiative (DNDi) is an international, not-for-profit research and development (R&D) organization that develops and delivers new treatments for neglected diseases that affect millions of the world’s poorest people.
Together with more than 200 public research and industry allies worldwide, we use the power of partnership, innovation, open science, and advocacy to find solutions to a great injustice: the lack of medicines for life-threatening diseases that disproportionately impact poor and marginalized people. Driven by collaboration, not competition, and by patients’ needs, not profits, we promote equitable access, foster inclusive and sustainable solutions, and advocate for a more effective global biomedical R&D system that meets the needs of neglected patients.
Since our inception, DNDi has delivered nine new treatments for people with sleeping sickness, visceral leishmaniasis, Chagas disease, HIV, hepatitis C, and malaria that have saved millions of lives. We now aim to deliver an additional 15-18 new treatments by 2028 – addressing R&D gaps for neglected tropical diseases and viral infections, including new pandemic-prone diseases (such as COVID19) and climate-sensitive diseases (such as Dengue) with a focus on the needs of patients in low- and middle-income countries.
With 250 employees of 37 nationalities located in nine offices on four continents, DNDi is committed to diversity, equity, and inclusion as essential parts of our culture and key drivers of our success. We encourage candidates of diverse profiles and backgrounds to apply.
DNDi has built a team of approximately 250 employees working across nine offices. DNDi North America, created in 2008 and based in New York City, is a registered 501(c)(3) non-profit that works to strengthen and expand scientific networks, policy and advocacy influence, partner development, communications, and in particular, fundraising efforts to enhance DNDi’s global impact.
The External Affairs’ Communications & Advocacy team develops and implements the global communications and visibility strategy. It aims for DNDi to be seen as a unique, relevant, and impactful project, and visibly supported by powerful champions at the global and regional level, and within influential constituencies.
Location/Region: New York; (Currently working from home due to COVID)